Enjoying football

January 9, 2009

You would not want it too foggy!

January 9, 2009

If you are writing for the web, you would probably do well if you are a person of few words. Brevity is the essence, but that does not mean you should miss out on the facts (the important ones at least).

Packing all information into one single sentence is not easy, especially if you are writing for a trade publications and catering to a specialised audience. Chris Wheal showed us how we can actually calculate the fog index of a write-up. The index, developed by Robert Gunning, measures how difficult it is for a reader to understand the content of an article. To calcuate the index you should:

  • take a reprensentative sample of at least 100 words, stopping at a full stop as soon after 100 as possible;
  • count the number of sentences within that sample;
  • divide the total number of words by the number of sentences (this is Figure A);
  • count the number of words with three or more syllables, but NOT the proper nouns, hypenated words or three-syllable words (this is Figure B); and
  • carry out this calculation A+Bx 0.4 = Fog Index

An index of 9-12 is acceptable. Anything above it means the reader has to put an extra effort to understand the article.

Writing for Web

January 9, 2009

Is writing for the web any different from writing for the print? 

Well, the approach of the readers towards the two mediums is very different and its quite natural that they would have different expectations from the kind of information that they are looking for.

Informa organised a web writing workshop for its employees on 9 January 2009 at which journalist Chris Wheal made a presentation on how to improve the readibility of your website. 

Its important to realise that the content on the website can be accessed by everyone and not just the target audience for whom it is written – competitors, students, lecturers.

Hello world!

January 9, 2009

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